Contributor: Bracken Darrell

Bracken Darrell, president, Whirlpool EMEA

Bracken Darrell Bracken Darrell was appointed senior vice-president, operations, Whirlpool Europe in 2008 and is now president of Whirlpool EMEA. He was recently president of Braun, a Procter and Gamble division based in Germany, and previously served as a general manager with General Electric.
Switched On
This year, Whirlpool Corporation celebrates its 100th year in the household appliances business. Bracken Darrell, president of Whirlpool EMEA, talks to Rod James about its unique...