Contributor: Colin Byrne
Colin Byrne , CEO ,Weber Shandwick UK and Ireland
Colin Byrne is the CEO of Weber Shandwick UK and Ireland.
He is one of the UK's most senior strategic PR practitioners, with over 20 years' experience in media relations, corporate and political communications and issues management.
As shareholders increasingly demand heads to roll at the slightest downturn, the life expectancy of CEOs is plummeting. However, as Weber Shandwick's Colin Byrne tells Jim Banks, we may end up...