Editorial Contributor

Harshavardhan Ramanan is a senior consultant with Simon-Kucher & Partners Strategy & Marketing Consultants Ltd. in London.

At Simon-Kucher & Partners, he has worked across various industries for organisations such as AstraZeneca, BD, BA World Cargo, Londonlines, Microsoft, Olympus and Smith & Nephew focusing on positioning, pricing and launch strategy. Previously he worked in IT consulting and product management. Has an MBA from Oxford University, UK and a BE from Motilal Nehru Regional Engineering College, India.

His publications and conferences include Growth Strategies from Hidden Champions (The Smart Manager, 2006), How to Increase Prices (Pricing Journal, 2006), Strategic Pricing for Technology (Chartered Institute of Marketers for Technology, 2004), Parallel Trade – For Whom the Bell Tolls (Brand Republic, 2004) and Strategic Pricing for Telecom Content and Services (Marcus Evans, 2005).