Contributor: Dr Dan Herman
Dr Dan Herman, Co-owner and CEO , Competitive Advantages
Dr Dan Herman is a globally renowned expert in identifying growth opportunities and creating competitive advantages and even private monopolies for companies and brands. He integrates winning competitive strategies with profitable business models and psychologically powerful branding.
He is the co-owner and CEO of Competitive Advantages, a strategy consulting firm serving clients worldwide, ranging from local mid-sized companies to Fortune Global 500 corporations.
How do you make a product that will retain individual benefits and therefore won't be imitated by your competitors? Dr Dan Herman explains how off-core differentiation, focusing on the less...