Contributor: Dr Deborah Swallow
Dr Deborah Swallow, academic entrepreneur
Dr Deborah Swallow is an academic entrepreneur, executive coach, business consultant and expert on cross-cultural communication, cultural diversity and international business practices. She has coached senior executives in more than 30 countries and is an international speaker.
How to Gain Customer Buy-in Across the Globe
Different markets require different approaches. If companies competing internationally are to meet their commercial objectives, they must move beyond traditional market research and...