Contributor: Dr. Clemens Oberhammer
Dr. Clemens Oberhammer, Senior Consultant, Simon-Kucher & Partners
Dr. Clemens Oberhammer is a senior consultant with Simon-Kucher & Partners Strategy & Marketing Consultants in Bonn.
At Simon-Kucher & Partners, he has worked across various industries focusing on pricing, customer relationship management and sales efficiency.
Previously, he worked as a research and teaching assistant at Humboldt University Berlin where he received a Ph.D. in management science. In his Ph.D. thesis he studied advertising effects on brand reputation. Dr. Clemens Oberhammer also holds a Masters from Passau University, Germany and Parma University, Italy.
‘Take care of the pennies and the pounds will take care of themselves’ is the underlying philosophy of the price waterfall concept. The price waterfall helps an organisation to increase profit...