Contributor: Eloy Trevino
Eloy Trevino, Engagement Manager, Prophet
Over the last ten years, Eloy has assisted many Fortune 500 companies with the development of various growth strategies in automotive, telecommunications, CPG, financial services, retail and other industries.
Prior to joining Prophet, Eloy was a founder of Accenture Marketing Sciences and was global managing director for digital and new media.
Companies that fall into desperate marketing miss the chance to innovate. Scott Davis and Eloy Trevino of Prophet highlight the key questions marketers should be asking...