Contributor: Grant Leboff
Grant Leboff, Founder, Sticky Marketing Club
Grant Leboff is an international keynote speaker, presenter, sales and marketing expert / consultant and author. He is founder of the Sticky Marketing Club.
Leboff's first book, Sales Therapy, (Wiley), is an internationally bestselling title and introduced businesses to a new and highly effective sales philosophy. It made the amazon.co.uk top-ten bestseller list upon publication. Sticky Marketing (Kogan Page), his latest title, shot to the top ranking of sales and marketing titles on amazon.co.uk within four days of its release. It provides executives with the new principles and rules of marketing necessary to thrive in a web-enabled world.
His primary focus and passion is addressing the paradigm shift that has taken place in marketing because of the onset of new technology and the internet. He creates innovative solutions and strategies for "sticky marketing" – the way he describes how to become an attraction magnet for clients in a competitive marketplace.
Grant sits on the Advisory Council of The Global Marketing Network, is a Fellow of the Institute of Sales & Marketing Management and is a Member of the Institute of Direct Marketing.
As an expert on innovative sales, marketing and digital strategies, Leboff is a sought-after speaker around the world and in the past 24 months has presented to over 10,000 delegates in a variety of countries.
Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. He is now CEO of Sticky Marketing Club, working with businesses on effective sales and marketing strategies.
Grant is a regular contributor to many business magazines and newspapers. He has appeared in the Daily Telegraph, the Independent, the Financial Times, the Daily Mirror, the Sun and on BBC Radio.
Grant Leboff presents an extract from his new book Sticky...