Contributor: Hugh Burkitt
Hugh Burkitt, Chief Executive, the Marketing Society
Hugh Burkitt is chief executive of the Marketing Society, which is the leading network for senior marketers in the UK. At the society he was responsible for the launch of the Manifesto for Marketing, introduced the marketing leaders programme for potential marketing directors and established the Panoramic Group, which has created a new forum where all the UK's marketing organisations have agreed to work together to promote marketing.
He is a council member of the Advertising Association, and has also served on the Advertising Standards Agency Council, the Institute of Practitioners in Advertising Council and the Complaints Panel of the Portman Group.
In February 2005 he completed a walk up Kilimanjaro to raise money for VSO projects in Tanzania – where he had been a volunteer teacher nearly 40 years earlier.
The marketing function, especially in a large global company, faces enormous challenges. Hugh Burkitt of the Marketing Society and John Zeally of Accenture reveal the findings of recent...