Contributor: Ken Roman
Ken Roman, Former Chairman and CEO, Ogilvy & Mather Worldwide
Ken Roman joined Ogilvy & Mather Worldwide in 1963 as an assistant account executive and served as its chairman from 1985 to 1989. He is the author of The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising.
The global downturn is taking many business casualties with it, but the strength of brands remains robust. Ken Roman, formerly of advertising firm Ogilvy & Mather Worldwide, explains the...