Contributor: Mark Artus
Mark Artus, CEO, 1HQ
Mark Artus is CEO of brand agency 1HQ and has more than 20 years' experience in both the UK and USA. He was formerly chief development officer at Fitch Worldwide and was responsible for establishing and developing Fitch America and Fitch Asia. In 2009, Artus was poached from Fitch to head up expansion at 1HQ, a leading European branding agency that represent clients including Heinz, Unilever, Nokia and Nestle.
International deals involving traditionally much-loved British brands Cadbury and British Airways have been in the news of late. Here, Mark Artus, CEO of brand agency 1HQ, examines the impact...