Contributor: Mark Simmons

Mark Simmons is a branding expert, innovator and co-author of The Business Playground: Where Creativity and Commerce Collide (Pearson, 2010). Over the past 20 years he has been a senior global marketer at Coca-Cola, run advertising agencies in the UK and US, and been an advisor to the Bill & Melinda Gates Foundation and Al Gore’s Alliance for Climate Protection. Simmons frequently speaks at conferences about creativity, marketing and branding.