Contributor: Martin Roll
Martin Roll, CEO, VentureRepublic
Martin Roll is CEO of VentureRepublic, a leading strategic brand advisory firm. He delivers the combined value of an experienced international branding strategist and a senior advisor to corporate boards and top-management teams in Fortune 500 companies.
He brings more than 15 years of management experience from the international advertising and branding industry, and is a renowned keynote speaker at global conferences.
Asian Brand Strategy, Martin's new book, demonstrates how Asian boardrooms, CEOs and senior management can create superior leadership and enhance shareholder value for Asian companies through strong brand strategies. It is a must-read for any business leader interested in Asia and illustrates how Asia is developing a winning formula.
The face of business in Asia is changing faster than the blink of an eye. Martin Roll explains how Asian companies that used to be back-end workhorses, manufacturing consumer goods cheaply...