Contributor: Matthias Reuter
Matthias Reuter, Head of Strategy, Marketing and Sales, Siemens - Training and Education Division
Matthias Reuter began his career in visual merchandising and later became involved in the launch and development of a marketing consultancy. His focus in economic research is on strategy implementation. As a senior consultant for strategy and finance, he has been responsible for various implementation projects at Siemens in the fields of strategic management, business planning, and mergers and acquisitions. Reuter is currently head of strategy, sales and finance in Siemens AG’s training and education division, realising corporate performance programmes.
What are strategic interactions involved in establishing a value chain? In an extract from their book, Strategic Planning, R Wittmann and M Reuter examine the processes of value...