Contributor: Paul Gostick
Paul Gostick, Chairman, Chartered Institute of Marketing
Paul Gostick is an experienced business and marketing professional with significant management and channel experience gained with major US and European high-tech multinationals and not-for- profit organisations.
He was elected chairman of The Chartered Institute of Marketing in May 2004 with responsibility for leading, setting and maintaining the strategic direction of the world's largest professional body for marketing.
He is also a member of the Institute of Management and a Fellow of the Royal Society of Arts. He has worked for a number of multinationals – Sun Microsystems, Digital, Tektronix, Bull HN and Brown Broveri Kent – in various technical, marketing and managerial positions.
Businesses are not taking full advantage of the potential of their marketing departments. The profession is severely under-represented at board level, something it has to work hard to...