Contributor: Sarah Essex

Sarah Essex, Senior Partner, Prophet

Sarah Essex has worked with leading B2B and B2C companies on business issues including corporate and business unit strategy, marketing, branding, e-business and acquisitions.

Prior to joining Prophet, Sarah was part of the European leadership team of Market2Customer, the marketing division of Monitor Group.

Sarah also worked at Diageo as its e-business director before becoming its group strategist.

Managing The Brand
Sarah Essex highlights the benefits of optimising brand portfolios and architecture strategies for single-brand...