Contributor: Steve Puttock
Steve Puttock, Managing Director, London at Schawk, Inc
Steve Puttock is Managing Director, London at Schawk, Inc. Steve has worked extensively in production and advertising / marketing planning for the past 15 years, with senior positions at Publicis, Omnicom and DuPont, plus also running his own successful production agency, The Network, for a number of years.
Brand Consistency in a Fragmenting World
With consumers under pressure to spend less, brand loyalty is of the highest importance. Steve Puttock explains how strong brand consistency could stem the loss of consumers and cut costs too....