Contributor: Tim Brown
Tim Brown, CEO, IDEO
As CEO and president of IDEO Tim Brown advises senior executives and boards of Fortune 100 companies such as Microsoft, PepsiCo, Procter & Gamble and Steelcase. His designs have been exhibited at the Museum of Modern Art in New York, Axis Gallery in Tokyo and the Design Museum in London.
In an exclusive extract from his new book Change by Design: How Design Thinking Transforms Organisations and Inspires Innovation, author Tim Brown shows how we can apply the principles...