Editorial Contributor

John Zealley is a managing director within Accenture's Global Business Consulting Group, responsible for the consumer goods, retail, auto and industrial equipment, travel and transportation and pharmaceutical industries. He works with senior executives of leading companies on growth generation and business reorganisation programmes.

As a consultant, initially with McKinsey & Co and latterly with Accenture, John has worked with consumer based businesses in such diverse sectors as financial services, food and drink, grocery and general retailing, leisure and healthcare and in markets across Europe, Africa, Asia Pacific and North America.

John is a Fellow of the Marketing Society and sits on the Editorial Board of Market Leader, the society's quarterly journal. He is a Liveryman of the Worshipful Company of Marketors.

In addition, he uses his marketing skills with a number of not-for-profit organisations, including Cancer Research UK, The Royal Shakespeare Company and the Institute for Citizenship.