Editorial Contributor

Sarah Essex, Senior Partner, Prophet
Sarah Essex, Senior Partner, Prophet

Sarah Essex has worked with leading B2B and B2C companies on business issues including corporate and business unit strategy, marketing, branding, e-business and acquisitions.

Prior to joining Prophet, Sarah was part of the European leadership team of Market2Customer, the marketing division of Monitor Group.

Sarah also worked at Diageo as its e-business director before becoming its group strategist.

Managing The Brand

Sarah Essex highlights the benefits of optimising brand portfolios and architecture strategies for single-brand...



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