Contributor: Adam Werbach
Adam Werbach, CEO, Saatchi & Saatchi S
Adam Werbach is widely known as one of the foremost experts in sustainability strategy. In 1996, at age 23, he was elected the youngest-ever president of the Sierra Club, the oldest and largest environmental organisation in the United States. Since then, Werbach has declared environmentalism dead, built and sold three companies, and merged with global ideas company Saatchi & Saatchi to create the world's largest sustainability agency, Saatchi & Saatchi S.
As global CEO of Saatchi & Saatchi S, Werbach guides sustainability work from China to South Africa to Brazil, advising companies with nearly $1 trillion in combined annual sales, including Walmart, Procter & Gamble, General Mills and WellPoint. Werbach worked with Walmart to engage the company's 1.9 million Associates in its sustainability effort, creating the Personal Sustainability Project (PSP).
Werbach is also a frequent commentator on sustainable business, appearing on networks including BBC, NPR and CNN, and shows ranging from the The O'Reilly Factor to Charlie Rose.
CEO presents an excerpt from Adam Werbach's book Strategy for Sustainability: A Business Manifesto. Author Adam Werbach begins by examining the US car industry's collective failure...