Why Senior Management Must Lead Business Intelligence Strategy

The demands of regulatory compliance and the trend towards enterprise-wide performance management are creating significant demand for improved process visibility, integrated financial reporting, customer and supplier analytics, and greater intelligence in enterprise applications.

In most organisations, this agile decision-making capability is strangled by the traditional approach to business intelligence, which depends on systems designed for data management five years ago - or more - when data volumes were significantly lower.

Not only does this approach lead to the accepted 'wisdom' of having to wait hours or days for intelligence on something as critical as business performance, or market trends. Not only is it more disparate and complex. Not only is it much more expensive to buy, build and maintain. It also affects the competitiveness and profitability of your organisation.

The next generation of business intelligence systems can provide almost instantaneous analysis of your entire business at a fraction of the cost, but - and it's a big but - without leadership from senior management, it's unlikely that you'll ever take advantage. This white paper from Sybase explains why.