Communications

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Today, organizations are finding that rising healthcare costs can negatively impact their bottom line. Both health insurers and self-insured providers...
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We live in a world with ever increasing ways of creating, sharing and storing content. This expanding universe of information and knowledge is powering...
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As companies try to strengthen customer relationships while controlling costs, customer communication management programs are under increased scrutiny. The movement toward multi-channel delivery and the rise of electronic communications seems to be
The idea of the customer as king has become engrained in our way of thinking. This is the case today, more than ever before, as Web 2.0 and social networking technologies are being adopted by organizations and individuals. For businesses,
The spread of Web 2.0 concepts in everyday consumer activities has altered the way people relate to one another and how information is delivered. In a highly networked world where people can comment, connect, and express their own opinions and ideas,
We have all read the statistic that says it costs five times more to acquire a customer than to retain one, and we all intuitively know that customers are more difficult to get, keep, and grow than ever before - especially during these tough economic
To succeed in increasingly competitive markets, organisations are seeking to maximise the value of their customers and lower their operating costs. To meet these two objectives, companies need to enhance their marketing capabilities to support cross-selling
Pharma Futurology endeavours to provide a bird's eye view of the pharmaceutical industry, and where it might be in a decade's time: how pharmaceutical firms will be connected to the wider healthcare ecosystem, and what technologies will glue it together. The
Effectively rising to the challenge of today's global economy and the increasingly collaborative horizontal relationships that characterise interactions among employees, customers, and business partners demands – more than ever – a unified approach
Submit white papers to proactively position your company as a key solution provider and create interest among buyers.
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