Healthcare Benefits Communication Preferences

25 June 2010 by Pitney Bowes

As companies try to strengthen customer relationships while controlling costs, customer communication management programs are under increased scrutiny. The movement toward multi-channel delivery and the rise of electronic communications seems to be a given. The shift has raised challenges for communications program from delivery to driving response to costs.

Pitney Bowes conducted this study to understand the consumer preferences in the search for better communications management programs in the healthcare industry.

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