Using Targeted Marketing Strategies to Optimize Healthcare Plans25 June 2010 by Pitney Bowes
Today, organizations are finding that rising healthcare costs can negatively impact their bottom line. Both health insurers and self-insured providers are after the same two goals: 1) reducing the cost of employee benefits, and 2) driving healthy outcomes by influencing member behavior.
By providing strategic and tactical assistance at the front end of the process, marketing professionals can truly help managers reduce costs and influence healthy member behavior.
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Using Targeted Marketing Strategies to Optimize Healthcare Plans