Effective employee communication can spell the difference between retaining employees and losing them, based on a new joint study by Insidedge, a leading employee communications consultancy and public relations agency GolinHarris.
According to a survey of nearly 2,300 white and blue-collar workers, between 75% and 80% of employees in the United States and Great Britain say the way their employers communicate with them influences their desire to stay put or look for a job elsewhere. Of those surveyed, more than 30% said communication is a “big influence” on their decision to stay or go.
“In an era when employee turnover costs companies millions of dollars each year, it is important to know that candid, two-way communication between a company and its people can drive employee retention,” said S. Keith Burton, president of Insidedge. “This survey backs what we have learned through our work: Employees want to work for companies and organizations that are willing to have a dialog with their workers.”
Insidedge conducted a telephone survey of more than 1,000 workers in the U.S. and more than 1,000 in the U.K. The survey polled employees of both large and small companies, from senior management to the front lines.
