Five Strategies to Extend Your Brand in the Digital Era27 September 2012 by CDS Global
Media companies are increasingly shifting their focus to a larger-scale brand perspective. From digital editions, to cookbooks, to consumer products, media companies are now in the business of building and selling entire brands. To achieve success, media companies need to sell items which have a high chance of being purchased, in all likelihood to a specific group of customers. To create and maintain this logical, full-brand mentality, publishers need to give consumers what they want, and when they want it, and via the most appropriate platforms. Predictive analysis can help to achieve this.
Five Strategies to Extend Your Brand in the Digital Era