CEOs in the spotlight


14 April 2008


In a CEO exclusive, Propeller's BossBuzz monitor has complied internet coverage for FTSE 100 and DJIA bosses during January.


The chief executive is in the spotlight more than ever. Greater regulatory pressure, tougher business markets, less underlying natural growth for companies and increasingly high expectations from shareholders have all combined to make it much tougher for a CEO to do his or her job. The inevitable fallout from this, of course, is that the CEO of each major company is under greater scrutiny.

The smallest business decisions that a high-profile CEO makes are pounced on and debated endlessly over the internet on a multitude of investor sites, chatrooms and financial blogs.

Propeller’s BossBuzz monitor tracks internet coverage of the bosses of the world’s leading commercial organisations. Reports are issued on a monthly basis.

Propeller’s BossBuzz’s information comparing internet coverage for FTSE 100 and DJIA bosses during January 2008, was compiled exclusively for Chief Executive Officer. The most mentioned CEOs for January were Intel’s Paul Otellini and Marks & Spencer’s Sir Stuart Rose, of the DJIA and FTSE, respectively.

PAUL OTELLINI

Paul Otellini is president and CEO of Intel Corporation. He became the company’s fifth CEO on 18 May 2005. Otellini had previously served as Intel’s president and chief operating officer. Otellini joined Intel in 1974.

January 2008 was a good month for Otellini as Intel demonstrated next-generation silicon products for internet-enabled mobile consumer electronics devices at the International Consumer Electronics Show (CES) and posted a record quarterly revenue for 2007, with operating income at $8.2bn, up 45%.

SIR STUART ROSE

Sir Stuart Rose, 58, was appointed chief executive of Marks & Spencer in May 2004. He began his career in retail at Marks & Spencer in 1972, before going on to the Burton Group in 1989, becoming chief executive of the multiples division in 1994. He was chief executive of Arcadia Group plc from 2000–02.

January 2008 proved a mixed month for Rose. Recognised in the Queen’s New Year honours list with a knighthood, Marks & Spencer also saw its share price plummet after reporting its first like-for-like drop in sales for two years, despite the success of its much-heralded Christmas advertising campaign.

FTSE100/DJIA – Most Mentioned Bosses On The Internet

Despite the fact that FTSE companies outnumber DJIA companies by more than three to one, the bosses of FTSE 100 companies only managed to secure 55.86% of total internet-based coverage.

"The top five accounted for 27.65% of internet coverage for the 134 bosses covered in the survey."

Marks & Spencer’s Sir Stuart Rose is the only FTSE 100 boss to make it into the top five most mentioned FTSE and DJIA bosses on the internet.

Intel’s Paul Otellini leads the field with 7.2% of all internet mentions.

Second place goes to Microsoft’s Steven Ballmer on 6.5%. He is followed by Citi’s Vikram Pandit on 6.1%, Sir Stuart Rose on 4.9% and General Electric’s Jeff Immelt on 2.95%.

The top five accounted for 27.65% of internet coverage for the 134 bosses covered in the survey.

FTSE100/DJIA – Most-Blogged-About Bosses

Some 34.7% of all internet references to bosses of FTSE 100 and DJIA companies came from blogs. Remaining mentions were generated through internet news services and other online sources.

Microsoft’s Steven Ballmer tops the list of most mentioned bosses in blogs, with 10.6% of mentions. Second place goes to Intel’s Paul Otellini with 9.8%. He is followed by Marks & Spencer’s Sir Stuart Rose with 6%, ITV’s Michael Grade with 4.5% and General Electric’s Jeff Immelt with 4.3%. Together, the top five secured 35.2% of all blog mentions for FTSE 100 and DJIA bosses.

Paul Otellini, CEO of Intel Corp.
Sir Stuart Rose, CEO, Marks & Spencer.
The top five bosses accounted for 27.65% of internet coverage of the 134 bosses covered in the survey.
Together, the top five secured 35.2% of all blog mentions for FTSE 100 and DJIA bosses.