Deep Thinkers: The Blue Ocean Strategy
Red oceans represent the industries currently in existence. This is the known market space. Blue oceans are all the industries not in existence today. This is the unknown market space.
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Yellow Tail leap-frogged its competitors without a promotional campaign, mass... -
Red oceans represent the industries currently in existence. This is the known... -
W Chan Kim is professor of strategy and international management at INSEAD,...
