Deep Thinkers: The Blue Ocean Strategy
W Chan Kim is professor of strategy and international management at INSEAD, France. Renée Mauborgne is professor of strategy at INSEAD. They are the authors of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.
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Yellow Tail leap-frogged its competitors without a promotional campaign, mass... -
Red oceans represent the industries currently in existence. This is the known... -
W Chan Kim is professor of strategy and international management at INSEAD,...