CMO: Dynamo or Dreamer?
McDonald’s Larry Light deserves credit for driving a broad marketing agenda that looks at the overall offering to better support the efforts of McDonald’s to return the lustre to the golden arches.
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A dramatic shift in CEO succession history has emerged in recent years, with... -
McDonald’s Larry Light deserves credit for driving a broad marketing agenda... -
Michael Sands has led the team that created and drove through the strategies...
