Strategic Business Spending
Latest Strategic Business Spending Feature
The emergence of digital channels has altered the relationship between marketing and corporate communication teams. In an extract from their book Digital Strategies for Powerful Corporate Communications. Paul A. Argenti and Courtney M. Barnes discuss the problems Hewlett-Packard faced and overcame when it merged with Compaq, highlighting how the need for both a strong brand identity and corporate reputation has become paramount.
Cut Costs to Keep Value
When times are lean, companies will look to make cuts to create savings, but as Andrew Way of Baringa Partners explains,...
When times are lean, companies will look to make cuts to create savings, but as Andrew Way of Baringa Partners explains,...
Tendering For The Private Sector
In an exclusive extract from his new book, Bids, Tenders & Proposals, author Harold Lewis addresses how to win...
In an exclusive extract from his new book, Bids, Tenders & Proposals, author Harold Lewis addresses how to win...
Brands to the Rescue
The global downturn is taking many business casualties with it, but the strength of brands remains robust.
The global downturn is taking many business casualties with it, but the strength of brands remains robust.
Brand Me
During difficult economic times, leaders should be balancing the responsibility of safeguarding the organisation’s brand...
During difficult economic times, leaders should be balancing the responsibility of safeguarding the organisation’s brand...
Cost Leadership
Tough cost cultures help companies survive difficult times.
Tough cost cultures help companies survive difficult times.
Recession-Proofing Your Business
Damian McKinney, CEO of McKinney Rogers, provides six insights into surviving the economic slowdown.
Damian McKinney, CEO of McKinney Rogers, provides six insights into surviving the economic slowdown.
There’s Nothing New in Desperate Marketing
Companies that fall into desperate marketing miss the chance to innovate.
Companies that fall into desperate marketing miss the chance to innovate.
Marketing Plans: How to Prepare Them
'Marketing plans: how to prepare them' is the 'bible' of many directors, managers and teachers around the world.
'Marketing plans: how to prepare them' is the 'bible' of many directors, managers and teachers around the world.
Towards a New Time-Money Ratio
Shaking up the traditional consultancy model brings added value to clients and helps consultancies to secure incomes.
Shaking up the traditional consultancy model brings added value to clients and helps consultancies to secure incomes.
Work Harder With Wealth Creation
Many businesses have large amounts of money squirrelled away in the bank, not contributing to the company.
Many businesses have large amounts of money squirrelled away in the bank, not contributing to the company.
A New Type of Advisor
The prospect of yet another type of advisor when floating a company will probably send shivers down the spines of CEOs.
The prospect of yet another type of advisor when floating a company will probably send shivers down the spines of CEOs.
It’s a Brand Thing...
We may think that bosses put the bottom line before everything else, but nothing could be further from the truth.
We may think that bosses put the bottom line before everything else, but nothing could be further from the truth.
Marketers on Board
Businesses are not taking full advantage of the potential of their marketing departments.
Businesses are not taking full advantage of the potential of their marketing departments.
The Profit Leakage: The Price Waterfall
‘Take care of the pennies and the pounds will take care of themselves’ is the underlying philosophy of the price...
‘Take care of the pennies and the pounds will take care of themselves’ is the underlying philosophy of the price...
Strategic Sourcing for Business Results
Strategic sourcing can do so much more than just cut business costs: it can be the key to achieving profitable business...
Strategic sourcing can do so much more than just cut business costs: it can be the key to achieving profitable business...
