Strategic Business Spending - Page 2
Stay up to date with the latest Strategic Business Spending updates from the global chief executive industryMarketing’s Move from Monologue to Dialogue The emergence of digital channels has altered the relationship between marketing and corporate communication teams. In an extract from their book Digital Strategies for Powerful...
When times are lean, companies will look to make cuts to create savings, but as Andrew Way of Baringa Partners explains, it pays to target low-value areas...
Tendering For The Private Sector In an exclusive extract from his new book, Bids, Tenders & Proposals, author Harold Lewis addresses how to win contracts, research awards and government funding through...
Brands to the Rescue The global downturn is taking many business casualties with it, but the strength of brands remains robust. Ken Roman, formerly of advertising firm Ogilvy & Mather Worldwide, explains the...
Brand Me During difficult economic times, leaders should be balancing the responsibility of safeguarding the organisation’s brand with building and maintaining a personal brand for long-term...
Cost Leadership Tough cost cultures help companies survive difficult times. As consultant Andrew Wileman explains, leadership is the...
Recession-Proofing Your Business Damian McKinney, CEO of McKinney Rogers, provides six insights into surviving the economic...
There’s Nothing New in Desperate Marketing Companies that fall into desperate marketing miss the chance to innovate. Scott Davis and Eloy Trevino of Prophet highlight the key questions marketers should be asking...
Marketing Plans: How to Prepare Them 'Marketing plans: how to prepare them' is the 'bible' of many directors, managers and teachers around the world. Now in its sixth edition, Malcolm McDonald's book has sold over half a...
Towards a New Time-Money Ratio Shaking up the traditional consultancy model brings added value to clients and helps consultancies to secure incomes. Jake Liddell, director of Four Hats Ltd, presents three innovative new...