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What You Need to Know About Marketing: Brand Evolution 20 June, 2011 Simon Middleton examines the status and influence of branding in recent years and asks: what is a 'brand' today? And how can companies create one that is strong and, most importantly,... > read more

Ethical Branding: Making it Personal and Relevant 15 December, 2010 Ethical credentials and commitments are becoming increasingly important to the way consumers view brands. Tom Ellis explains the importance of clarity, sincerity and careful planning in...

Brand Consistency in a Fragmenting World 30 November, 2010 With consumers under pressure to spend less, brand loyalty is of the highest importance. Steve Puttock explains how strong brand consistency could stem the loss of consumers and cut costs too....

Make the Most of Them 19 November, 2010 With governance issues eating up increasing amounts of boards' time, getting to grips with strategy can be a problem. Steven Webb, company secretary and general counsel of electronic...

How to Ensure Your Business Succeeds in Africa: Top Ten Tips 29 September, 2010 Vladimir Kokorev offers his top ten tips on how to successfully do business in...

Marketing: Get Naked to Get Ahead 04 June, 2010 Businesses need to bin the four Ps if they want their marketing to be effective. Instead, says former CEO and marketing director Sue Nelson, they need to get naked – and banish the...

Global Branding In The Present Economic Climate 28 May, 2010 Mark Artus, CEO of branding agency 1HQ, discusses how global brands can be more effective in today's economic...

The Gravy Train 12 February, 2010 In the United States the average CEO in 1980 earned 42 times the average blue-collar worker's pay. By 2000 that multiple had increased more than 12-fold to 531 times the average, and we're now...

Supermarket Sweep 15 December, 2009 With Marc Bolland and Archie Norman set to make high-profile moves from ASDA and Morrisons, respectively, Stephen Archer of Spring Partnerships examines the role of supermarkets in delivering...

Expediency is Not An Idea 15 December, 2009 In an extract from his new book The Art of the Idea, author John Hunt addresses why a good idea should never be...

Talk the Talk 08 December, 2009 The ability to deliver a commanding speech is a vital part of a chief executive's armoury. However, public speaking remains a daunting prospect for many. Public affairs expert Tom Perryman...

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