CEO 2009 Vol. 2

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Cover Story

Judge a Book by What's Inside its Cover
Judge a Book by What's Inside its Cover

Alexander Friedman is CFO for the Bill and Melinda Gates Foundation and a judge for the Business Book of the Year Award. Here, he speaks to Phin Foster about lifelong learning, philanthropy and what makes a brilliant business book.


Love of Learning
For Edward B Rust Jr, chairman and CEO of State Farm Insurance, lifelong learning is a prerequisite for success.
Staff Development in a Downturn
The value of staff development is vital during good times and bad.
Talent Development
Developing talent is a key factor in enabling an organisation to transform its competitive position.
Send a Clear Signal
Since its 2007 launch, Virgin Media has been satisfying the high customer expectations associated with Virgin’s brand.
The Future of CRM
During the past decade, customer relationship management has become increasingly relevant to businesses looking to...
Cutting Carbon
As world leaders meet in Copenhagen to thrash out a successor to the Kyoto protocol, climate change demands a coherent...
Noble Ambitions
From mid-market origins to Fortune Global 500, the story of Noble's rise is equal to that of its founder, Richard Elman.
Philanthropy Prospers
For many organisations, corporate citizenship and philanthropic initiatives have survived the global downturn.
Ten CEOs to Watch in 2010
For many CEOs, 2009 was a tough year, where the aim was not just about making profits, but also surviving.
Get Smart
Media giant Viacom is taking bold steps in the use of smart sourcing to run its back-office functions.
Do the Right Thing
Maintaining an ethical approach to business benefits a company, its staff and customers.
New Journey at Kuoni
Taking charge of a travel firm during the worst downturn in generations requires a particular brand of optimism.
Philosophy of Disruption
Advertising agency TBWA's philosophy of 'Disruption' has been used by some of the world's leading companies.
Talk the Talk
The ability to deliver a commanding speech is a vital part of a chief executive's armoury.


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