CDS Global, a leading business process outsourcer to the magazine publishing industry, has announced the launch of eEditions, the first data retrieval and management solution that provides consolidated metrics on sales of magazines across digital newsstands such as Apple, Amazon, Barnes & Noble and Zinio.
For more than 40 years, CDS Global has provided complex data and order management to the media industry. With a proven track record of consolidating, normalizing and standardizing data from a variety of sources and turning that data into an actionable resource, CDS Global is positioned to help media clients with the complex task of managing disparate information that is coming from third-party digital newsstands. eEditions eliminates the need for publishers to manually retrieve and analyze raw customer data from individual newsstand vendors, allowing them to see sales, retention, audit and financial data across storefronts for effective analysis.
"Magazine publishers are desperate to find the magic formula for taking advantage of the explosion in tablet use," says Allen Weiner, research vice president at Gartner, Inc. specializing in media services.
"As a growing number of digital newsstands begin to provide more customer data to publishers, magazines must identify tools that will solidify their revenue models across the different digital content formats that currently exist. Publishers who can marry aggregated sales data to product information will be on the road to meaningful intelligence that will have a real impact on the bottom line."
"eEditions fills a unique market void that was created by the digital disruption in the media industry. It is critical that publishers find new ways to distribute and monetize their content, but this creates challenges when it comes to analyzing metrics, trends and buyer behaviour," says Kristin Runyan, chief product officer at CDS Global.
"eEditions consolidates detailed data provided by digital newsstands to deliver a holistic view of activity across vendors. By collaborating with major digital newsstands, CDS Global enhances the value of this growing distribution channel and eases the burden of data consolidation on behalf of publishers."
eEditions currently supports data retrieval from Amazon, Barnes & Noble and Zinio. Customer data from Apple will be made available in early October. eEditions features many reporting types that provide media companies with the information necessary to better analyze digital content sales.
Available reporting types include:
• Sales - activity measured by issue and orders
• Retention - subscription retention by issue
• Circulation Audit - issues served with optional date range
• Dashboards - consolidated view of sales metrics
• Support - data update statistics
eEditions is gaining the attention of executive leaders among the world's foremost media companies. Chris Wilkes, vice president of digital editions, magazines and apps at Hearst Magazines, recently stated: "Many media companies are wrestling with the management of digital consumer data and reporting. I'm pleased to see that CDS Global has resolved this challenge with their eEditions solution and am confident of the positive impact this will have on the industry."
Capabilities of eEditions include:
• Tracks sales activity by issue and by sold units
• Manages retention and stick rates
• Delivers financial reconciliation of sales and revenue recognition
• Leverages eEditions reporting for ABC and BPA statement filing
• Sorts data by date, title, offer and / or format
Learn more about CDS Global's eEditions digital data management solution by visiting the company's website. You can also find CDS Global on Facebook and Twitter. Join the conversation on Twitter by using the hashtag #eEditions.