Swiss International Air Lines was ranked at the top of a social media survey that was conducted among Switzerland's top 50 brands.
Classified as a leader because of the way social media channels have been integrated within the organisation's business and communication practises, Swiss International Air Lines services its social media channels 24/7 in five different languages and has done since early 2012, with support from contact centres in Basel and Mindpearl's Cape Town-based presence.