Applied Customer Experience Management in the Telecommunications Industry
Customer Experience Management (CEM) is a vital part of modern business. This is especially true in highly competitive markets such as the telecommunications industry. Businesses operating in...
Modern CFM: How to Gain Business Benefits from Customer Feedback
Customer Feedback Management (CFM) is the core component of any customer-centric business strategy aiming to improve customer experiences. The purpose of CFM is to understand what kind...
A Framework for Implementing CEM
Customer Experience Management (CEM) is a customer-centric business management tool. Interest in managing the customer experience has increased as research directly connected medium and long...
The Customer Experience Management Business Case
The age of the socially enabled customer is upon us, it has been for some time. Giving the customer voice is now seen as a proven way to build loyalty and extend the reach of the brand....