Contributor: Frank Bilstein

Frank Bilstein, Executive Vice President, Kucher & Partners Strategy & Marketing Consultants

Frank Bilstein

Frank Bilstein is EVP of Kucher & Partners Strategy and Marketing Consultants.

Together with Hermann Simon and Frank Luby he co-authored Manage for Profit, Not for Market Share.

Choose Profit over Market Share
Frank Bilstein and Hermann Simon of SKP outline some competitive strategies for use in contested...