Contributor: John Mullins

John Mullins, Associate Professor of Management Practice, London Business School

John Mullins

John Mullins and Randy Komisar are co-authors of Getting to Plan B: Breaking Through to a Better Business Model (Harvard Business Press). Mullins is also the author of the definitive book on assessing new venture opportunities, The New Business Road Test, and an Associate Professor of Management Practice at London Business School. Komisar is a partner at the esteemed VC firm Kleiner Perkins Caufield & Byers, a lecturer on Entrepreneurship at Stanford University, and the author of the bestseller The Monk and the Riddle, which was selected by Jack Covert and Todd Sattersten for their book The 100 Business Books of All Time.

eBay: Gross Margin Nirvana
In their new book Getting to Plan B, authors John Mullins and Randy Komisar address how truly great entrepreneurs have made radical changes to their initial business models, become...