Contributor: Jonathan Salem Baskin

Jonathan Salem Baskin, Author

Jonathan Salem Baskin

Jonathan has worked for 27 years translating branding strategy into something more than images and words for Apple, Blockbuster, ConAgra, and many of the other businesses in the global brand name alphabet.

The Branding Exception
In an extract from Branding Only Works on Cattle, author Jonathan Salem Baskin explains how recent perceptions of branding have diminished its...