Contributor: Mark Johnson

Mark Johnson is co-founder and chairman of Innosight, an innovation-based consulting, research and executive-training firm focused on helping companies and institutions innovate for new growth and transformation. He co-founded the firm with Harvard Business School professor and best-selling author Clayton M Christensen.

His consultancy includes a broad range of Global 1,000 companies in such industries as consumer packaged goods, healthcare, enterprise IT, energy, automotive, and aerospace and defence. He is also co-author of The Innovator's Guide to Growth.