Contributor: Mark Johnson

Mark Johnson, Chairman, Innosight

Mark Johnson

Mark Johnson is co-founder and chairman of Innosight, an innovation-based consulting, research and executive-training firm focused on helping companies and institutions innovate for new growth and transformation. He co-founded the firm with Harvard Business School professor and best-selling author Clayton M Christensen.

His consultancy includes a broad range of Global 1,000 companies in such industries as consumer packaged goods, healthcare, enterprise IT, energy, automotive, and aerospace and defence. He is also co-author of The Innovator's Guide to Growth.

Venturing into the White Space
How do companies decide where to focus and how to grow? Mark Johnson of Innosight explains all in an excerpt from his book, Seizing the White...