Contributor: Simon Middleton

Simon Middleton, one of the UK’s best-known brand experts

Simon Middleton Simon Middleton is one of the UK's best-known brand experts and has worked with some of the UK's most high-profile companies, charities and destinations. He is the author of What You Need To Know About Marketing (£12.99, Capstone, 2011) and Build A Brand In 30 Days. His evening masterclass 'Reinventing A Brand New You' is in Wallacespace St. Pancras, London, UK on Wednesday 26 October, from 6pm. Details can be found at
What You Need to Know About Marketing: Brand Evolution
Simon Middleton examines the status and influence of branding in recent years and asks: what is a 'brand' today? And how can companies create one that is strong and, most importantly,...