Customers Have Changed: Has Your Loyalty Program Kept Pace?23 October 2009 by Oracle
We have all read the statistic that says it costs five times more to acquire a customer than to retain one, and we all intuitively know that customers are more difficult to get, keep, and grow than ever before - especially during these tough economic times. Customers have greater access to information, to choices and to each other. It is therefore getting tougher every day to get, keep and grow their attention. Please download this free white paper to find out more about how to do so.
Customers Have Changed: Has Your Loyalty Program Kept Pace?