Back-pocket banking
In February 2001, Chris Clark joined HSBC Holdings as head of e-marketing, with responsibility for the development of global e-marketing programmes and personal internet banking. In addition, he was assigned a role in group marketing, looking at a future brand strategy for the bank.
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Banks need to develop strategies that keep customers happy and communicate... -
In February 2001, Chris Clark joined HSBC Holdings as head of e-marketing,...