Contributor: Mark Simmons
Mark Simmons, Branding Expert
Mark Simmons is a branding expert, innovator and co-author of The Business Playground: Where Creativity and Commerce Collide
(Pearson, 2010). Over the past 20 years he has been a senior global marketer at Coca-Cola, run advertising agencies in the UK and US, and been an advisor to the Bill & Melinda Gates Foundation and Al Gore’s Alliance for Climate Protection. Simmons frequently speaks at conferences about creativity, marketing and branding.
Creativity is vital for successful business, yet most businesses just aren't designed for creativity. Branding expert Mark Simmons discusses how to inspire creative thinking and how to apply it...