Contributor: Peter Flett

Peter Flett, Freedman, Client Director

Peter Flett Peter Flett is the client director of Freedman, which specialises in bringing new levels of efficiency to international marketing by streamlining a centralised production process.
Free the brand: a seven-stage guide to decoupling global marketing
Promotional marketing in just one country is challenging, but when a global brand conducts promotional marketing on a pan-European or pan-regional basis, the challenges are amplified by the use...