Contributor: Sue Nelson

Sue Nelson, Social Marketing Director, Kindred

Sue Nelson Sue Nelson was formerly the Chief Executive of a social enterprise, and has been a marketing director for a number of PLCs, including Barclays Bank. She is also a non-executive of a national charity and a government department. Sue has written about marketing extensively and has appeared on the UK's major radio and television news programmes. She is currently Social Marketing Director at Kindred Agency.
Marketing: Get Naked to Get Ahead
Businesses need to bin the four Ps if they want their marketing to be effective. Instead, says former CEO and marketing director Sue Nelson, they need to get naked – and banish the...